From leaflets to measuring impact – By Henrietta Hopkins

In the late 1990s museum marketing was about producing leaflets in the hope people would come. There was little understanding of who and why. From 2003 museums started to embed strategic planning in to the marketing cycle. The launch of Inspiring Learning for All contributed to an increasing focus on the user throughout the next […]

Posted at 7:43 pm on November 23, 2010 | 1 comment | Filed Under: Uncategorized | Continue reading

Marketing developments in the UK – By Anita van Mil

Blogging from a small café in Ljubljana, Slovenia. Henrietta is sitting next to me, laptop open as well, making sure our Cuckmere project is running smoothly. The cappuccino is good, Henrietta’s latte however had lots of lovely froth but was served with a straw and turned out to be a cold drink. That’s what you […]